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Taking on the world.

Publication: Florida Trend
Publication Date: 01-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Taking on the world.(Global Business)(Distribution agreements between General Electric Co. GE Healthcare and Amber Diagnostics)

Article Excerpt
[ILLUSTRATION OMITTED]

When Bobby Serros boards an airplane these days, it's likely he's heading to a country that most Floridians know very little about - Cameroon, on the west coast of Africa. His mission is to sell medical imaging equipment, typically refurbished but sometimes new, to hospitals and other healthcare facilities.

Serros' company, Orlando-based Amber Diagnostics, has been selling refurbished medical equipment since 1995, but Serros began exporting only around 2003. First up were...

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