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Keeping up with the Drapers; Banana Republic campaign goes retro-glamour.

Publication: The Washington Times (Washington, DC)
Publication Date: 07-AUG-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Keeping up with the Drapers; Banana Republic campaign goes retro-glamour.(SHOW)

Article Excerpt
Byline: Stephanie Green, THE WASHINGTON TIMES

The AMC series Mad Men, returning for its third season on Aug. 16, is known as much for its polished mid-20th-century costuming as its intricate plotlines and even has inspired high-end fashion designers such as Michael Kors.

Now, it seems, Mad -ness has found its way to the mall, as the average shopper wants to be transported back to the late 1950s and early 1960s, the period setting for the show.

Looking to bring the Mad Men allure to its stores, Banana Republic, which has suffered financially because of the fragile retail economy, has partnered with AMC to use the show's characters as...

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