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Famous Footwear Launches MakeTodayUnexpected.com.

Publication: PR Newswire
Publication Date: 06-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
New consumer communications campaign 'Make Today Famous' extended into integrated digital platform

ST. LOUIS, Aug. 6 /PRNewswire-FirstCall/ -- A digital short about ice cream from one of America's largest branded family footwear chains - definitely unexpected.

Famous Footwear, retailer of brand name footwear for the family, today launches MakeTodayUnexpected.com, an online destination that incorporates a mix of interactive, digital and social media features, as part of Make Today Famous , a consumer communications campaign in the majority of its more than 1,100 stores across the country.

Consumers are introduced to the site through a seeded advertising campaign and the release of...

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