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Publicis, Corona Light parting ways; Talks with A-B InBev end agency's relationship with import marketer.

Publication: Advertising Age
Publication Date: 27-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Publicis, Corona Light parting ways; Talks with A-B InBev end agency's relationship with import marketer.(NEWS)(Publicis Dialog Dallas)(Anheuser-Busch Companies Inc.)

Article Excerpt
Byline: JEREMY MULLMAN

Publicis and Corona Light are splitting up over a potential conflict of interest only a month after getting together.

Corona parent Crown Imports handed Publicis the brand last month without a review, a decision based in part on the former Heineken shop's extensive experience in the import-beer category. It turned out, however, that Publicis' experience in the category was a little too current: The agency is in advanced discussions with Anheuser-Busch InBev about a global assignment for its Becks brand, according to people familiar with the matter.

Those talks predated Crown Imports' decision to...



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