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On tour with pork: experiential marketing is bolstering pork awareness and revenues.

Publication: Meat & Deli Retailer
Publication Date: 01-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: On tour with pork: experiential marketing is bolstering pork awareness and revenues.(NATIONAL PORK BOARD COLUMN)(The Other White Meat)(National Pork Board)(Column)

Article Excerpt
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Despite the many benefits of pork--including convenience, taste, versatility and variety--many consumers' lack of preparation knowledge is limiting sales.

The National Pork Board (NPB), however, is working to overcome that barrier through The Other White Meat[R] Tour.

The Tour consists of a F450 diesel truck and a 40-foot Featherline trailer...

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