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Article Excerpt
Winn-Dixie Stores Inc.--one of the south's venerable supermarket chains--is getting its second meat and deli wind.
After 80 years of operation, the Jacksonville, Fla.-based operator in 2005 filed for Chapter 11 bankruptcy protection. At that time, Winn-Dixie was operating 920 stores in eight states and the Bahamas.
Today, a slimmer version of the company--520 stores in Florida, Louisiana, Georgia and Mississippi--is becoming a more vibrant perishables merchandiser with an emphasis on meats and customer relations.
The company's net income for the second quarter of fiscal 2009 was $16.1 million, up from $4.1 million in the year-earlier period.
In a February statement announcing second quarter earnings, Peter Lynch, Winn-Dixie chairman and chief executive officer, noted that his top priority is to offer shoppers better quality, service and value.
Winn-Dixie also has been working to reestablish its reputation as meat experts after deemphasizing the proteins in the 1990s.
Yet, some analysts report that despite a brighter financial picture and more aggressive merchandising, Winn-Dixie still faces major challenges. The chain is vying with such retail heavyweights as Lakeland, Fla.-based Publix Super Markets Inc.--which has a sparkling reputation for marketing high-quality proteins--and value-oriented Wal-Mart Stores Inc., the world's largest retailer.
"Winn-Dixie has to find its niche because it doesn't stand out on the high or low ends," says Scott Testa, professor of marketing at St. Joseph's University in Philadelphia....
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