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In search of a taste sensation: new cheese flavors are proliferating as producers respond to stronger competition and evolving shopper inclinations.

Publication: Meat & Deli Retailer
Publication Date: 01-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: In search of a taste sensation: new cheese flavors are proliferating as producers respond to stronger competition and evolving shopper inclinations.(CHEESE UPDATE)(Editorial)

Article Excerpt
In recent years it has become increasingly common for deli operators to merchandise dozens--or even hundreds--of varieties of specialty cheeses.

The expanding arrays are in response to consumers' increasing interest in new and exciting flavors, and an intent by retailers to further differentiate their offerings.

It is a movement that shows little sign of slowing as more suppliers, spurred by a sharper shopper focus on exotic eating, are making their offerings even more diverse.

The Madison, Wis.-based Wisconsin Milk Marketing Board (WMMB) reports that state suppliers launched 898 new cheese flavors or variants between 2003 and 2008, including more than 200 last year.

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