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Adams Hometown Markets: a merchandising maverick.

Publication: Meat & Deli Retailer
Publication Date: 01-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Adams Hometown Markets: a merchandising maverick.(INNOVATIVE RETAILERS)

Article Excerpt
Rich Popowicz, Adams Hometown Markets' director of meat and seafood, says he will "try anything to drive business." The result is a plethora of merchandising initiatives.

In a "Sizzlin' Summer Sweep-STEAKS" promotion, Adams automatically entered shoppers who used their rewards cards to purchase beef in a drawing for a Weber[R] gas grill. The grand-prize winner also received a grilling tool set and apron, along with enough...

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