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How to build social capital: Innovate early and often.

Publication: Advertising Age
Publication Date: 27-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: How to build social capital: Innovate early and often.(NEWS)(Dell Inc.)(Microsoft Corp.)(Starbucks Corp.)(eBay Inc.)(Company rankings)

Article Excerpt
Byline: Steve Rubel

Last week the Altimeter Group, run by former Forrester Research analyst Charlene Li, and online marketing firm Wetpaint released a study that analyzed the 100 most valuable brands (according to BusinessWeek/Interbrand) and how they engage across 11 different online social-media venues, including Facebook, Twitter and YouTube.

The study was billed as...

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