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Off clip-on repellent fan attracts swarms of buyers; Product exceeding sales expectations by 400%, selling out across country.

Publication: Advertising Age
Publication Date: 27-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Off clip-on repellent fan attracts swarms of buyers; Product exceeding sales expectations by 400%, selling out across country.(NEWS)(S.C. Johnson and Son Inc.)

Article Excerpt
Byline: JACK NEFF

SC Johnson's doubts that a newfangled clip-on mosquito-repellent fan priced around $9 could be a big seller in a recession have proved unfounded, as the Off Clip-On Fan is far outstripping the company's initial projections and leading to shortages in much of the country.

The Off fan is one of several new products that has the family-owned multinational hitting its stride like it hasn't in years, recession or no. SC Johnson led all players in U.S. household and personal-care scanner data with sales growth of close to 10% in the four weeks...

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