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Beer sales sputter during key Fourth of July holiday; Bargain brands gain, but big spenders Bud, Miller Lite and Corona tap out.

Publication: Advertising Age
Publication Date: 27-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Beer sales sputter during key Fourth of July holiday; Bargain brands gain, but big spenders Bud, Miller Lite and Corona tap out.(NEWS)(Anheuser-Busch Companies Inc.)

Article Excerpt
Byline: JEREMY MULLMAN

The july fourth holiday is when the fireworks go off for beer marketers, but this year it proved a distinctly damp squib.

Despite a flurry of new and improved ad pushes for the country's leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch's Bud Light...

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