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AAH targets 1m consumers with national PR campaign.

Publication: Chemist & Druggist
Publication Date: 25-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: AAH targets 1m consumers with national PR campaign.(AAH Pharmaceuticals Ltd.)(public relations)(Brief article)

Article Excerpt
AAH has launched a national consumer marketing campaign to champion community pharmacy to the UK public.

The initiative follows research that revealed 46 per cent of people couldn't remember ever going to a pharmacist for advice.

The All About Health initiative's centrepiece is a consumer website with health check...

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