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The 2009 version of the "Harry and Louise" ads.

Publication: HealthFacts
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: The 2009 version of the "Harry and Louise" ads.(Conservatives for Patients' Rights campaign)

Article Excerpt
The $20 million national ad campaign, sponsored by Conservatives for Patients' Rights (CPR), continues on TV, the Internet, and radio. CPR wants the U.S. medical care system to remain as is, but calls for reforms like allowing more competition among insurance companies, posting prices of medical treatments, and more consumer responsibility for personal health behaviors. CPR is backed by the same public relations firm that did the Swift Boat Veterans for Truth ad campaign, which turned presidential candidate Senator John Kerry, the war hero, into John Kerry, the liar.

Initiated in March, the CPR campaign is widely viewed as today's version of the insurance industry-backed "Harry and Louise" ad campaign which had a major role in sinking the Clinton Administration's attempt at health care reform. It's time to pick apart the CPR campaign (http://www.cprights.org/).

Central Message: A government-run health plan [the purported goal of the Obama Administration] will limit your choice of doctors, dictate your treatment decisions, and ration care.

Facts: The health plans now before Congress indicate that the health insurance industry will...

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