Home | Business News | Browse by Publication | E | ETC.: A Review of General Semantics

Responses: replies, reflections, responses.

Publication: ETC.: A Review of General Semantics
Publication Date: 01-JAN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
In "Syat Vaada: The Virtue of Openness" (ETC, January 2008), Swami Sukhabodhananda wrote about ways to speak conditionally rather than in absolute terms. The Jain precept of Syat Vaada is very much akin to the general semantics notion of "to me-ness"--Eds.

Learning to be Relative

HERRICK SULLIVAN

For my entire life I have referred to things in absolute terms. People were successful or unsuccessful at their respective tasks, things were either to my liking or disliking, and items were only spoken of as they appear at that moment. My use of the verb "to be" has been both frequent and careless. Immediately ceasing all use of the verb "to be" (except in those rare situations where it applies) looks like an insurmountable task. Even the amount of effort it is taking me to refrain from using it excessively in this letter is notable. Over the course of my lifetime, I have been exposed to the misuse of absolute terminology

to the point where it appears to be my natural manner of speaking, a manner of speaking which, until I read Sukhabodhananda's article, I never regarded as inappropriate or dishonest.

Like many people, I frequently feel overwhelmed by the relentless advertising which seems to dominate our culture. Every time I turn on the television or drive down the highway, product producers, service providers, and promoters bombard me with images and sounds, each of them telling me (in no uncertain terms) that their respective commodity "is" exactly what I need. The audacity of these advertisers never fails to amaze me. "How dare they presume to know my needs," I think, all the while using absolutes myself to make my words powerful, to make my words sell. It is clear to me now that my own use of "to be" is no less dishonest or obnoxious than the advertisements which presume to know my needs and wants.

Absolute terms are not a necessity of the language. Rather, their overuse is usually little more than contemporary vernacular. Therefore, breaking such a habit could prove extremely difficult but not impossible. Having been conditioned to such a great extent, I will have to make a conscious effort to change my use of words. I believe that the best place to start is with my writing. Writing, unlike other forms of verbalization, usually affords the writer the time they need to carefully consider their word choice. I will take special care to avoid labeling things, never saying they "are" of a certain quality but rather stating that they "appear to be" or "are to the extent of my knowledge." In doing so, I improve my writing by avoiding absolutes (which are nearly always untrue) and begin re-conditioning myself to speak in less absolute prose.

In "I Remember Being Born, " Loel B. Shuler (ETC, April, 2008) suggests that there are profound memories in the nonverbal parts of the brain that impact our lives and behavior...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from ETC.: A Review of General Semantics
Semantic framing in the build-up to the Iraq War: Fox V. CNN and other..., January 01, 2009
Timebinding lost: readers' forums and the decline of rational debate., January 01, 2009
Practicing conscious time-binding., January 01, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.