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Dance theater.

Publication: Dance Magazine
Publication Date: 01-MAR-04
Format: Online - approximately 919 words
Delivery: Immediate Online Access
Full Article Title: Dance theater.(advertising musical theater)

Article Excerpt
IN THE EARLY 1970s, when Stephen Schwartz's musical Pippin needed a boost at the box office, Bob Fosse made a little TV spot featuring a few catchy bars from the score and sixty seconds of seductive, newly minted choreography for Ben Vereen and two vampy chorus girls. Then as now, producers were tight-fisted and old-fashioned, and it hadn't occurred to them to use television to market their shows. But Fosse's commercial revived Pippin, and the Broadway musical was finally dragged into twentieth-century consumer culture.

Since then, the millions of flag viewers within a train ride of Times Square have seen snippets of dance numbers from milestone shows like A Chores Line and from forgotten shows like Raisin. They've seen Tommy Tune twirling Twiggy in My One and Only and Alan Cumming cavorting with the showgirls of Cabaret;...

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