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Brown Shoe Launches First Famous Footwear National Branding Campaign.

Publication: Marketing Weekly News
Publication Date: 01-AUG-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Famous Footwear (www.famousfootwear.com) announced its first nationwide branding, advertising and social media campaign that will reach consumers across the country with an empowering message - Make Today Famous(TM).

"Our research tells us that consumers are making a dramatic shift in shopping habits - value, versatility and convenience are more important now than ever, and people are buying to satisfy needs over wants, though they're still interested in unique offerings. We also...

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