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Resorting to innovative tourism strategies: the global economic downturn has left Vietnam's tourism industry exposed to a testing time as international travellers tighten their belts. Yet Frederick van Ravesteyn, general manager of the Hoi An-based Swiss-Belhotel Golden Sand Resort & Spa still sees twinkling gems in the sands. He tells VIR's Thu Tra why.

Publication: Vietnam Investment Review
Publication Date: 06-JUL-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Resorting to innovative tourism strategies: the global economic downturn has left Vietnam's tourism industry exposed to a testing time as international travellers tighten their belts. Yet Frederick van Ravesteyn, general manager of the Hoi An-based Swiss-Belhotel Golden Sand Resort & Spa still sees twinkling gems in the sands. He tells VIR's Thu Tra why.(EXECUTIVE TALK)

Article Excerpt
The UN World Tourism Organisation last week reported a sharp decline in international tourism. What is the situation in Vietnam?

This year is really very challenging for the tourism industry and hoteliers, which have taken a hard hit from the global financial crisis and the domestic economic slowdown. We expect the next couple of months to continue to be challenging. On a positive note, I believe we will only able to see a modest development towards the end of the year.

We see new hotels and resorts are mushrooming, particularly alongside the central coast from Danang to Quang Nam. How do you see competition in the near future?...

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