Home | Business News | Browse by Publication | P | PR Newswire

New Study Indicates Social Media Pays; Wetpaint and Altimeter Group Find Correlation Between Brands' Social Media Efforts and Financial Performance.

Publication: PR Newswire
Publication Date: 20-JUL-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
ENGAGEMENTdb Report Ranks Who Is Succeeding and Who Isn't With Social Media; Starbucks, Nike, SAP, Thomson Reuters Hit the Top Ten; Website Launching Today Lets Anyone Evaluate Their Own Social Media Efforts

SEATTLE, July 20 /PRNewswire/ -- A new study released today from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance. The ENGAGEMENTdb study (http://www.engagementdb.com/) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. These "Social Media Mavens" on average grew company revenues by 18 percent over the last 12 months, while the least engaged companies saw revenues sink 6 percent on average over the same time period.

The ENGAGEMENTdb study reviewed more than 10 discrete social...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from PR Newswire
Air Ambulance and Life Flight Service Angel Medflight Adds Two to Clie..., July 20, 2009
Club Assist Adds AAA Representative to Board., July 20, 2009
BT Office Launches 10% Discount on Multi-Adjustable Ergonomic Office F..., July 20, 2009
Indian Commercial Vehicle Market Throws up Substantial Opportunities f..., July 20, 2009
Study Shows a Link Between Schizophrenia & Genetic Mutations., July 20, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.