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David Anderson.

Publication: The Banker
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: David Anderson.(Co-operative Financial Services)(Occupation overview)

Article Excerpt
Byline: Michelle Price

The UK retail banking industry is under siege and not merely at the hands of the financial crisis. Even before the meltdown, trust among UK banking consumers, disgruntled with poor impersonal service, overly complex products and stealth penalty charges, was on a steady downward trajectory. One organisation that remains on a high, however, is the Co-operative Financial Services (CFS) group. Buoyed by strong ethical brand values that are proving uniquely appealing to a disillusioned public, the organisation is growing fast: in the first quarter of 2009, the Co-operative Bank enjoyed a 49% year-on-year increase in current account customers, says the group's CEO, David Anderson.

But although CFS does not exist to maximise shareholder value, the organisation is not immune to growing commercial pressures. "We need to...

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