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Three Ways to Spruce Up Your Marketing -- Instantly.

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Three Ways to Spruce Up Your Marketing -- Instantly

By Rich Harshaw

The 50 percent improvement rule

Call it the "instant 50 percent improvement rule." You can make any bedroom instantly look 50 percent cleaner just by making the bed. You can make your office look 50 percent cleaner just by clearing all the junk off your desk. You can make your yard look 50 percent better just by mowing the grass. You can make yourself look 50 percent better just by styling your hair. You can make yourself look 50 percent more impressive just by carrying a briefcase, etc.

So here's a question for you: what can you do to instantly make your marketing look 50 percent better? What can you do to instantly make your marketing perform 50 percent better at the same time? Utilize the same underlying principle. Identify an aspect of your marketing that's relatively simple to improve that will make a big difference, then work on it.

Here are three "instant 50 percent improvement rule" ideas that should perk up sales almost immediately.

Instant Improvement Idea No. 1: Get a Better Follow-up System.

Doing more with the leads your marketing currently generates is fundamental. What's...

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