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Brown Shoe Launches First Famous Footwear National Branding Campaign.

Publication: PR Newswire
Publication Date: 15-JUL-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
ST. LOUIS, July 15 /PRNewswire-FirstCall/ -- Famous Footwear (http://www.famousfootwear.com/) today announced its first nationwide branding, advertising and social media campaign that will reach consumers across the country with an empowering message - Make Today Famous(TM).



(Photo: http://www.newscom.com/cgi-bin/prnh/20090715/CG46669-a) (Photo: http://www.newscom.com/cgi-bin/prnh/20090715/CG46669-b) (Photo: http://www.newscom.com/cgi-bin/prnh/20090715/CG46669-c)

"Our research tells us that consumers are making a dramatic shift in shopping habits - value, versatility and convenience are more important now than ever, and people are buying to satisfy needs over wants, though they're still interested in unique offerings. We also learned from our consumers that it is an emotionally transformative moment when they find the right pair of shoes...

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