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Article Excerpt
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Even in a down economy, customers continue to drive innovation as processors seek to differentiate themselves from the competition.
Packing technology for sliced lunch meat is no different, evolving from press-to-close packaging to slide-zipper technology and then to plastic tubs with an inner pack.
Now, Duncan, S.C.-based Sealed Air's Cryovac[R] brand and West Liberty Foods of West Liberty, Iowa, have developed a new technology that takes the next step--a new food packaging that uses film technology to do the job.
The new packaging was customer-driven, says Michael Quint, vice president and CCO at West Liberty Foods. West Liberty Foods formed in 1996, when the Oscar Mayer division of Phillip Morris announced it was closing the company's West Liberty plant. That year, forty-seven Iowa-based turkey growers formed the Iowa Turkey Growers Cooperative (ITGC) and purchased the West Liberty, Iowa plant to do business as West Liberty Foods.
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"We'd been working with one...
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