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Seven things you should know about digital publishing: the benefits and challenges of implementing a digital publishing solution.

Article Excerpt
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. Digital publishing is the new online equivalent of the printed copy, and the digital publishing industry is growing faster than you can flip a page.

The development of any emerging technology leads inevitably to questions. This whitepaper will introduce the concept of digital publishing and will discuss a number of key benefits and important points to remember as you consider using this new medium to reach your audience.

#1 Digital publishing is cost effective and borderless, but can't completely replace the printed copy.

Transitioning from print to digital publishing is not an either/or proposition. Rather, it is a way to combine the best of both the offline and online worlds. The strength of online media is in its potentially free and borderless distribution, and the way in which it can enhance the relevancy of the materials through links to other information. However, no screen in the world can replace the feeling one gets when sitting comfortably in an armchair enjoying the Sunday newspaper.

Digital publishing and online issues of documents such as magazines and catalogs are not intended to replace the printed copy. Rather, digital publishing is designed to supplement the printed versions. The invention of the Internet did not mean that the bookshelf has gone out of fashion.

Digital publishing does not change the workflow required...

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