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Boosting business through public speaking.

Publication: Valuation Insights & Perspectives
Publication Date: 22-MAR-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Boosting business through public speaking.(marketing matters)

Article Excerpt
With residential lending being so slow and commercial lender appraising slowing down, many appraisers are thinking about marketing. Speaking to groups is an easy way to get appraisal business. Surprisingly, few appraisers use speaking opportunities to attract new appraisal clients. When speaking, you can communicate with many prospects and referral sources without having to do a "sales pitch," which many appraisers dislike. Fortunately, public speaking is a skill that can be learned. The key to successful speaking is practice and preparation.

Speaking gives you an image as an authority on a subject, and definitely can result in appraisal assignments. When I started my appraisal business in 1986,I spoke to many local real estate offices at their weekly sales meetings. 1 received referrals for many years from those brief talks, usually just after finishing my speech, and often continuing for many years after speaking.

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