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Are corporate communicators hopeless in social media?

Publication: Communication World
Publication Date: 01-JUL-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Are corporate communicators hopeless in social media?(in my opinion)(Viewpoint essay)

Article Excerpt
Have you ever heard someone say something that made you immediately cringe, even though you knew that person was partly right? I had that reaction while listening to an episode of SocialMediasphere.tv in April. The topic was "social media rock stars" and featured Amber Naslund. Naslund was asked if she had to replace herself as director of community at Radian6 (which monitors and analyzes social media for PR and advertising efforts), what would she look for in a candidate? The first thing she said she wouldn't want was someone with a communication background.

Ouch! Here's her response: "I actually probably don't want somebody...

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