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People skills: marketing OR/MS--a people problem.

Publication: Interfaces
Publication Date: 01-JUL-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: People skills: marketing OR/MS--a people problem.(operational research/management science)

Article Excerpt
This is another in a series of articles about some of the most effective models, methods, and processes of organization development (OD), a discipline that offers much to the OR/MS practitioner determined to help clients solve real-world problems. Because it is based on a systemic view of organizations, OD includes the whole universe of ambiguous people-related issues that increasingly determine the success or failure of efforts to implement otherwise flawless technical solutions.

Key words: organizational behavior; modern marketing.

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John D. C. Little, past president of the Operations Research Society of America (ORSA), The Institute of Management Sciences (TIMS), and INFORMS, once said to a graduate class at the MIT Sloan School of Management, "People support what they help to create." This nugget...

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