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Customer service hassle: Yellin offers advice for frustrated customers.

Publication: Mississippi Business Journal
Publication Date: 15-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Your Call is (not that) Important to Us

by Emily Yellin

(Free Press)

Trade Paper: $26.00

[ILLUSTRATION OMITTED]

You had a pressing little problem. It started when you called a customer service hotline. The call connected, you pressed "1" for English, "2" for tech support, "4" for the specific product, then "9" to get a live operator.

But pressing "9" connected you somewhere else, so you pressed "0" and heard "Thank You, Goodbye." You had to start all over with your pressing...

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