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Article Excerpt
Byline: Alan Delaney
A cross between Facebook and blogging, Twitter has the potential to revolutionise your business but many caveats are attached
Businesses have always enjoyed a somewhat fractious romance with online social media, such as weblogs, Facebook and LinkedIn, in which the allure of new business development opportunities is tempered by unpredictable and unfamiliar risks.
Fusing the open audience and subscription mechanism of blogs with the immediacy and short format of instant messaging, 'micro-blogging' service Twitter is the latest technology promising access to a juicy demographic which companies are rushing to embrace. But this interest is not limited to the usual roster of media organisations, soft drink producers and fashion brands - increasingly, solicitors, IFAs and others are coming out of their shell to 'tweet' to existing or potential clients.
One law firm, Inksters, has started using the site to advertise properties for sale and provide regular updates. Similarly, IFA Life on its site recently launched a directory of IFAs and financial planners to help consumers find financial advice online. Its founder, Philip Calvert was recently quoted as saying: "Financial advisers who do not use Twitter and who are not in the directory will...
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