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Kellogg's FruitaBu range falls victim to the recession.

Publication: Grocer
Publication Date: 30-MAY-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Kellogg's FruitaBu range falls victim to the recession.(news: PRODUCTS)(Kellogg Company of Great Britain Ltd.)(Brief article)

Article Excerpt
[ILLUSTRATION OMITTED]

Kellogg's has axed its FruitaBu range of fruit snacks, blaming poor sales and the state of the economy.

The range, which included Apple Crisps and Fruit Juicies, was launched in January 2008 with the aim of giving consumers a convenient way of getting one of their 5-a-day...

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