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ConVis ad campaign has promoters smiling about results.

Publication: San Diego Business Journal
Publication Date: 27-APR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: ConVis ad campaign has promoters smiling about results.(TOURISM)(San Diego Convention and Visitors Bureau)(Brief article)

Article Excerpt
The San Diego Convention & Visitors Bureau just received some encouraging, although preliminary, results for its "Happy Happens" spring advertising campaign that was launched in March with an emphasis on cable TV spots, its revamped Web page and Internet travel agencies.

The response rate for the Web page alone...

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