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Tham Khai Meng.

Publication: Advertising Age
Publication Date: 15-JUN-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Tham Khai Meng.(creative director at Ogilvy & Mather Worldwide Inc. speaks about creativity)(Interview)

Article Excerpt
Byline: Rupal Parekh

Tham Khai Meng,

Worldwide creative director, Ogilvy & Mather

How has the recession affected creativity?

Some clients are buying work that has a known impact. "Testing'' is the new creative director for brands that have lost confidence. If the competition amongst brands are pulling back, this is the time to be...

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