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Some advice.

Publication: Advertising Age
Publication Date: 15-JUN-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Some advice.(Brief article)

Article Excerpt
Test away: If Profero CEO Wayne Arnold was a global CMO, he'd "be using places like Korea and Japan as a test bed. Put a quarter-million dollars into testing in Korea and save $10 to $12 million.''

give yourself time: Hinde Pagani, senior mobile-marketing manager, Coca-Cola: "The key learning...

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