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Article Excerpt
Finding opportunities in nature
BY ELISE SOMMERFELDT
In today's tough economy, distributors are trying desperately to secure key accounts. Adding a line of bio-based cleaners can help distinguish
your business from the competition and land new business.
Sustainability. It's the newest buzzword on the lips of Americans, and it's being used everywhere in advertisements for car manufacturers, fuel companies, computer and electronics manufacturers, and furniture stores. But what actually is sustainability and how can you, as a jan/san distributor, contribute to a sustainable environment?
Sustainability is defined as using a resource at the same rate at which it can replenish itself. Chemical manufacturers and formulators have recently discovered a wealth of applications where sustainable resources, such as soybeans, corn and even parsley, can be used as replacement solvents in cleaners and degreasers.
Bio-based cleaners can be as effective and competitively priced as their conventional chemical counterparts, but with added bonuses: They lower VOC levels, contain less toxic ingredients, improve worker safety and help support America's agricultural industry.
Understanding the advantages and clearing up the confusion surrounding bio-based products is a step in the right direction toward successfully selling these products.
The bio-based advantage
In order to do business in today's competitive climate, standing out from the crowd is essential to survival. One of the biggest advantages of offering bio-based cleaners is that it will distinguish your company...
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