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inside track; Jostens designs serious bling.

Publication: Star Tribune (Minneapolis, MN)
Publication Date: 15-JUN-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: inside track; Jostens designs serious bling.(BUSINESS INSIDER)

Article Excerpt
Byline: NEAL ST. ANTHONY; JACKIE CROSBY; STAFF WRITERS

Supersize me

The Pittsburgh Steelers made history this year by winning a record sixth NFL championship, but they may also be setting a record for most bling in a season.

Minneapolis-based Jostens designed the championship ring for the Steelers, and describes it as "a one-of a kind personalized trophy." No kidding.

The 14-karat yellow-gold ring has six Lombardi Trophies, the score of the game (Pittsburgh 27, Arizona 23), a bejeweled team logo and ... 63 diamonds (3.61 carats). The ring weighs the same as a Razr cell phone -- about 3.7 ounces.

Jostens, known for making high school and college class rings, delivered the rings to the players on Tuesday. The company also made the first Super Bowl ring for the Green Bay Packers in 1967....



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