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A bonanza of beef promotions: Beef Checkoff initiatives for 2009 include an array of partnerships.

Publication: Meat & Deli Retailer
Publication Date: 01-JAN-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: A bonanza of beef promotions: Beef Checkoff initiatives for 2009 include an array of partnerships.(NCBA COLUMN)

Article Excerpt
The Beef Checkoff program has a powerful promotional calendar set for 2009.

[ILLUSTRATION OMITTED]

Activities will include the distribution of more than 61 million savings coupons, up from 6 million in 2008.

It also features marketing partnerships that have proven successful, as well as new alliances that are designed to drive more customers to the meat case.

The 2009...

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