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For the people.

Publication: OEM Off-Highway
Publication Date: 01-MAY-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: For the people.(Feature)

Article Excerpt
For the people

by Chad Elmore

London takes a novel approach to develop a new double-decker bus.

The retired Routemaster double-decker bus is still such a highly regarded icon of London, England, that developing a new bus was made a campaign promise. As part of London Mayor Boris Johnson's successful election pledges, he said the city would get a "21st century Routemaster."

In The Bus We Loved: London's Affair with the Routemaster, author Travis Elborough captures the unique appeal of the front-engined double-decker bus with this: "It is more than a bus, it was the bus we loved, probably the only public-service road vehicle any of us has ever, hand on heart, loved. It's probably the only bus many of us have ever known by its real name."

Placed into regular service in 1959, the red Routemaster bus, designed for and built in London by AEC and Park Royal Vehicles, became a symbol of the city. Even after it was retired from service on Dec. 9, 2005,...

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