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Twitter is catching on with all segments; users can keep updated with others by subscribing to them, gaining followers.

Publication: Mississippi Business Journal
Publication Date: 25-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Every business is, or should be, considering new ways to branch or market. Experimenting with new marketing outlets can be a very risky hike, as well. One new social networking and micro-blogging service has provided a path that, while one cannot say is less traveled, is proving to boom in popularity.

Twitter, a 140-character, micro-blogging social network has become one of the latest craves for growing businesses around the world. This free service enables its users to send and read other users' updates known as "tweets." Users can keep updated with others by subscribing to them and gaining the title "followers." This Internet-based program is not locked to its foundation, though. Applications to update and view Twitter can be found on most up-to-date cell phones. So as people check their e-mail and text messages via their Blackberry's and iPhones, they now can also check to see what people are up to on Twitter. For the Internet-savvy, Twitter can be fairly easy to use. Its basic 'enter text here and click update' format...

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