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Naming specialist makes a point with Acura.

Publication: Automotive News
Publication Date: 08-JUN-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Naming specialist makes a point with Acura.(NEWS)(Honda Motor Company Ltd. changes its name to NameLab Inc. )(Brief article)

Article Excerpt
Byline: Alysha Webb

When Honda wanted a name for its new luxury brand, it turned to NameLab Inc. Founder Ira Bachrach spoke with Special Correspondent Alysha Webb.

Honda told us, "The first thing somebody thinks about is, aha, this [luxury car] is a Honda. Then we lose the ability...

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