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A customer service experience: BancorpSouth looks to better connect with clients.

Publication: Mississippi Business Journal
Publication Date: 25-MAY-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

BancorpSouth recently rolled out a new concept at its Colony Park branch in Ridgeland that represents a radical new approach in customer relations. BancorpSouth's new Customer Experience Center looks to better connect with its customers, a "meeting in the lobby," so to speak, of bank personnel and their clients.

Randy Burchfield, senior vice president and director of marketing at BancorpSouth, said the Tupelo-based financial institution has been working on the Customer Experience Center for approximately a year now. Those who come in the Colony Park office, which just opened in November 2008, looking for the "traditional" experience--get in, conduct business and get out--will be served in...

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