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Adobe: House of Fraser Receives Higher Conversion Rates with Scene7 Platform.

Publication: Entertainment Close-up
Publication Date: 04-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Adobe Systems announced that House of Fraser, a U.K. department store group with 62 locations across the U.K. and Ireland, has received higher conversion rates, increased average order size with the Adobe Scene7 hosted rich-media platform.

According to company officials, House of Fraser uses Adobe Scene7 eCatalogs, Dynamic Imaging...

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