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Hamilton helps Santander to ditch UK finance brands.

Publication: Marketing Week
Publication Date: 04-JUN-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Hamilton helps Santander to ditch UK finance brands.(Abbey National PLC)(Alliance and Leicester PLC)(Bradford and Bingley PLC)

Article Excerpt
Spanish owner to rebrand Abbey, Alliance & Leicester and Bradford & Bingley. By Russell Parsons

Santander's decision to rename all of its UK brands appears well timed as new data reveals that public perception of the brand is currently riding high.

The Spanish banking group announced last week that all Abbey, Alliance...

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