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CO-OP Financial Services Takes CO-OP Revelation to a New Level with Usage Analytics Plus; Credit Unions Using the Debit Program Receive Free Access in May and June.

Publication: Biotech Week
Publication Date: 27-MAY-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
CO-OP Financial Services is launching the latest addition to its portfolio optimization product, Usage Analytics Plus - an advanced market-segmenting module of CO-OP Revelation that grows member profitability. This web-based tool allows credit unions to analyze cardholder transaction data and find usage patterns helping them better understand their members' habits, improve marketing effectiveness and increase both member loyalty and revenue (see also CO-OP Financial Services).

"In today's highly competitive environment, credit unions need tools that help them quickly see how members use their debit cards," said Stan Hollen, president/CEO of...

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