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The No-Money-Down Marketing Plan.

Publication: Maintenance supplies
Publication Date: 01-MAY-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: The No-Money-Down Marketing Plan.(Spotlight on Sales)

Article Excerpt
The No-Money-Down Marketing Plan

John Haskell

Getting more sales in a tough economy is not easy. Here are six ways to improve your market share without spending a penny.

The economy is nothing short of "lousy." Business is really tough. Customers are canceling events. A local party and event rental company asked its team what they could do to create an adequate amount of revenue to survive the recession.

The group had the benefit of being together for a number of years. They wrote up a marketing and sales plan every year for the last three years. They also recognized planning is the launching pad for success. Without a plan, they would not have any chance to survive. Together, they came up with a strategy to attack new markets and meet new people. The CEO increased his involvement with the sales team and with customers. The results were...

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