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Premium look for new cheese range.

Publication: Food Trade Review
Publication Date: 01-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Premium look for new cheese range.(PACKAGING)(1st Grade's cheese packaging)(Brief article)

Article Excerpt
Innovative packaging design and print have played a key role in launching a new premium cheese brand, which made its debut in 650 Tesco stores last November.

Developed by Dairy Farmers of Britain to fill the market gap between standard mass market and niche premium brands, 1st Grade is...

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