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Coolibar Dramatically Improves E-commerce Transaction Speeds Using Web Performance Management Solutions from Gomez.

Publication: PR Newswire
Publication Date: 01-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Reduces Duration of Seven Step Web Transaction by 50 Percent

LEXINGTON, Mass., June 1 /PRNewswire/ -- Coolibar, the nation's leading UPF apparel manufacturer, has significantly enhanced the speed of shopping on its Web site by using Web application performance management solutions from Gomez, Inc. (http://www.gomez.com/), the leader in Web application experience management. Since deploying Gomez's solutions, Coolibar has cut in half the time it takes for a customer to complete a seven step product search, shopping cart and checkout transaction on its Web site.

Like many e-commerce sites, Coolibar uses multiple third...

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