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Taking it personally: communicators need to work within the Caribbean's relationship culture to develop a strong customer service mentality among employees.

Publication: Communication World
Publication Date: 01-MAY-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Taking it personally: communicators need to work within the Caribbean's relationship culture to develop a strong customer service mentality among employees.(special report: latin america & the caribbean)

Article Excerpt
There are many dangers to categorizing the Caribbean as a homogenous entity. Each island carries its own history, culture, style and nuances, all of which inform unique communication patterns. The rhythms of some islands are generalized as relaxed and carefree--something the tourism industry has used to promote those locations, with taglines that imply that the slower pace is a welcome respite for those who live life in the fast lane. That pace may exist in some environments, but it is not the rule.

That said, I use the word Caribbean here in all of its multifaceted meaning. Many of us as business communicators are asked to help organizations overcome a common business challenge: How do we get service providers to deliver good customer service? The global economic crisis has forced everyone to take a closer look at the way they do business,...

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