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Crunch time for Aviko in The Netherlands, 'Super Crunch Oven Frites' time, that is!

Publication: Quick Frozen Foods International
Publication Date: 01-APR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Crunch time for Aviko in The Netherlands, 'Super Crunch Oven Frites' time, that is!(POTATO BUSINESS UPDATE)

Article Excerpt
Recession. What recession?

In January Aviko's share of the Dutch retail market for frozen potato products advanced by more than six points, from 43% to 49.1%. And prospects for soon grabbing a 50% or greater piece of the action are bright, figures Dick Van der Aart, marketing manager of the Steenderen, Holland-headquartered company.

Aviko's recent sales surge came with the introduction of a number of new products, including Super Crunch french fries in 750-gram bags and Potato Gratins in 400-gram boxes.

The rollouts, which began last...

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