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PIXMANIA.COM CHOOSES MYTHINGS AS TARGETING VENDOR.

Publication: Worldwide Databases
Publication Date: 01-JUN-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Having successfully delivered a significant increase over non- customised online ads, Pixmania.com, London, has selected MyThings to manage and deliver the company's behavioural targeting ad campaigns across Europe.

Behavioural targeting has long proven successful in exponentially increasing ROI for online stores. As a leader in the competitive domain of consumer electronics, PIXmania is well aware of the need to continuously expand and improve the company's advertising strategy. After researching the various technologies, and comparing performance results, Pixmania selected MyThings...

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