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Japanese Character Phenomenon 'Mameshiba' From Dentsu Inc. to Debut in USA, UK, Australia & All Other English-Language Territories; DCI Los Angeles to Handle All Licensing!

Publication: Biotech Week
Publication Date: 20-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Every once in a blue moon a licensing phenomenon occurs, and "Mameshiba" - literally translated as bean-dog from Japanese - is one such phenomenon. The appealing characters - a bean with a cute puppy dog face, spouting oddball bits of trivia -- were originally created by global advertising, communications and marketing company Dentsu Inc. in...

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