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Article Excerpt
A Bill of Rights -- Not a Bill of Goods
By Kenneth W. Betz
Florida remodeler is upfront with potential clients about what they have a right to expect
A customer bill of rights is one of the elements of William J. Varian's presentation to new clients, but it's more than just another handout buried in a sheaf of material left with a potential customer.
For Varian, CGR, CAPS, CGP and president of Wm. J. Varian Construction Co., Inc., in Naples, Fla., the bill of rights "opens up another avenue of conversation" with the homeowner about the services his company can provide. It also serves to differentiate his firm from the competition, he says.
Varian notes that even though a lot of his...
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